University and industry goals can complement each other. There is considerable advantage to a university-industry partnership, especially in applied geophysics. This paper discusses a consortium model for the collaboration. To make the consortium work, there need to be natural advantages, ongoing demand, and demonstrated productivity. The mandate of the CREWES Project is to make better subsurface pictures to assist in resource discovery and recovery while educating students. By effective use of opportunities, CREWES has provided consistent and long-term output.
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